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Direct Mail Trends for Cardiovascular Marketers
Good old-fashioned “snail mail” can still be a great strategy for cardiovascular marketers. With all the talk of social media and online communication, our clients consistently ask us about the current...
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Cardiovascular Marketing Question: How Soon is Too Soon?
Getting patients “back-to-normal” faster seems to be a trendy marketing message these days. A competitor in one of my client’s markets has seemingly blasted this message on every airwave, outdoor board...
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Are You Including This New Specialty in Your Cardiovascular Marketing Efforts?
Promoting CardiOncology, expertise in treating cancer patients with cardiac problems, could be a solid differentiation strategy for your hospital or health system. A lack of evidence-based treatment...
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What Cardiovascular Marketers Can Learn From Family Physicians
We are here. We are listening. We are healing. The below video touting this mantra was recently shown at the 2010 American Academy of Family Physicians annual meeting in Denver. Good reminders for...
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10 YouTube Tips for Cardiovascular Marketers
If you’re still not using YouTube, you’re missing a powerful opportunity to engage with your patients and prospects. With just five years under its belt, YouTube is now the second-largest search engine...
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Why Cardiovascular Marketers Should Be More Social in Reaching an Important...
“Baby Boomers who are caring for their aging parents are more heavily reliant on sites like Facebook than boomers in general.” We already know that boomers are the fastest growing segment when it comes...
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Taking Risks in Cardiovascular Marketing – How Far Should You Go?
Breakthrough campaigns always seem to stir up controversy. Case in point: Blue Cross and Blue Shield of North Carolina just launched a multimedia campaign to emphasize that many parties contribute to...
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Should Cardiovascular Marketers Be Afraid of Ronald McDonald?
A consumer advocacy group thinks killing Ronald McDonald will result in fewer heart patients in years to come. Corporate Accountability International, has put a hit out on Ronald McDonald due to his...
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Social Media vs. Advertising in your Cardiovascular Marketing
Is social media more important than traditional advertising in today’s healthcare arena? I don’t think so. A regular reader of this blog recently told me that my posts lead people to assume I focus...
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Nine Reasons to Use Infographics in Your Cardiovascular Content Marketing
Infographics can increase your website traffic and build your cardiovascular marketing brand. Infographic Credit to Zabisco Consumers are inundated with so much information today, it’s nearly...
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Just Keep Moving– Tips for Healthy Brands and Healthy Living
Regular readers know that I am doing 50 healthy things this year in anticipation of my upcoming 50th birthday. Here’s number 8: an activity tracker. The perils of sitting have been largely publicized....
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Cultivating New Perspectives – Tips for Healthy Living and Healthy Brands
Regular readers know that I am doing 50 healthy things in anticipation of my upcoming 50th birthday. Here’s number 10: cultivating new perspectives. I have been somewhat involved in Kansas City’s local...
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Looking to Old Traditions for New Solutions – Tips for Healthy Brands and...
Regular readers know that I am doing 50 healthy things in anticipation of my upcoming 50th birthday. Here’s number 12: brewing my own Kombucha. So, when a weird mushroomy-looking thing in a jar showed...
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Supercharging with Powerhouse Greens – Tips for Healthy Brands and Healthy...
Regular readers know I’m doing 50 healthy things in anticipation of my 50th birthday. Here’s number 14: “powerhouse” greens. We’ve already established the importance of eating at least seven fruits...
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Life on the Open Road – Tips for Healthy Brands and Healthy Living
Regular readers know that I am doing 50 healthy things in anticipation of my upcoming 50th birthday. Here’s number 16: road trip. I just returned from a two-week road trip. My family and I are...
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Getting Back to Your roots – Tips for Healthy Brands and Healthy Living.
Regular readers know that I am doing 50 healthy things this year in anticipation of my 50th birthday. Here’s number 17- getting back to your roots. As mentioned in my last post, I recently returned...
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Eat More Pie – Tips for Healthy Brands and Healthy Living
Regular readers know that I am doing 50 healthy things this year in honor of my 50th birthday. Here’s number 18 – Eat more pie. As mentioned in previous posts, I recently returned from a two-week road...
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Expanding Your Fitness Horizons – Tips for Healthy Brands and Healthy Living
Regular readers know that I am doing 50 healthy things this year in honor of my 50th birthday. Here’s number 19 – Expand your fitness horizons. As mentioned in previous posts, I recently returned from...
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Finding Calm Amidst the Chaos – Tips for Healthy Brands and Healthy Living
Regular readers know that I am doing 50 healthy things this year in honor of my 50th birthday. Here’s number 20 – finding calm amidst the chaos. As mentioned in previous posts, I recently returned from...
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Play a Team Sport – Tips for Healthy Brands and Healthy Living
Regular readers know that I am doing 50 healthy things this year in honor of my 50th birthday. Here’s number 21 – play a team sport. As mentioned in previous posts, I recently returned from a two-week...
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